Published on January 19, 2009
For to keep the smokers rights Tobacco Companies introduced in January another smokeless tobacco product. In this January was introduced in Portland, Ore., Columbus, Ohio, and Indianapolis stores the first dissolvable tobacco product. From now smokers will use a new aspirin-sized tablet, called "Camel Orb," which will let tobacco melt in their mouth.
The new dissolvable product arriving in January in stores is a part of a booming market in smokeless alternatives to cigarettes as smoke-free laws sweep the nation. Rob Dunham, of R.J. Reynolds, maker of Orb and Camel cigarettes, said that with lozenge-like Orb there are no smoke, no spit, and no litter.
In the past two years, the nation's two largest cigarette companies, R.J. Reynolds and Philip Morris USA, have moved into the smokeless tobacco market as cigarette sales continue to fall. Each introduced smokeless pouches or "Snus", touted as spit-free products that sit inside the mouth. They also bought smokeless tobacco companies.
David Sutton, spokesman of Altria Group, which owns Philip Morris USA, said that smokeless is a "growing category" with sales raising 6%-8% annually. He added also that cigarette sales are falling 2%-3% each year. "These products are designed to enhance social acceptability of tobacco," reported Sutton. He said that they may pose fewer health risks than cigarettes because they are smokeless, but he added also that they're dangerous because they keep people addicted. Also these kinds of smokeless tobacco products are attractive to kids, because they're easy to hide.
According to a recent study cigarette smoking rates among U.S. teens continued to fall but their smokeless tobacco use remained stagnant.
