Published on July 3, 2008
Appearance of Camel cigarette on tobacco market in 1913 was sensation among cigarette brands what were in sale at that moment, because it was an exceptional smoking creation. This makes the parent-producer to enlarge family of this Turkish smoking tobacco.
It was planned and this was done. After successful introduction of two variety of Camel brands, Camel Turkish Gold, a nonmenthol variation in 2000 and followed by, menthol one, Camel Turkish Jade, a menthol cigarette, in 2001, it come up to time for Camel Turkish Royal.
It can with assurance assert that clan extension of Camel cigarettes is a beginning of new era in family of this fine smoking tobacco. It can be presupposed that R.J. Reynolds Company wound stop here, and, in near future, will appear another Camel that will complete list of best that are purposed for smokers who stopped their preference on Camel brand.
New Royal Turkish tobacco is packed in a midnight-blue box with its brand insignia in the center of pack. Camel Turkish Royal own a delectable odor which will perceive cig’ smokers of different originations and taste. This “Turkish” mixture has a rich, mellow flavor with a slightly sweet, aromatic quality and a smooth finish.
Camel Turkish Royal cigarettes are being made at the company's Tobaccoville plant, this affirmation was offered by Jan Smith, a Reynolds Tobacco spokeswoman.
RJR's vice president for marketing for Camel, Scott Rhodes had explained reason of creating another Turkish tobacco brand: “Camel Turkish Royal was created to appeal to smokers who want a more mellow and aromatic version of the popular Camel brand”.
Also he added: “By promoting the Turkish styles together, our goal is to maximize trial and awareness of all three styles among adult smokers of competitive brands”
Fact of presenting by R.J. Reynolds Tobacco Company of additional Turkish variations of Camel cig brand resulted with increase in sale of this smoking product. So, it can be said that parent- producer had achieved its primary objectives.
