Published on July 3, 2008
As it is know, not so long time ago, R. J. Reynolds completed family of Camel brand with new one, which was created especial for women. It is produced in regular and menthol flavor, tastes that women already managed to become high preferred.
Gaining together all characteristics that compose Camel we can agree with Ms. Lozano that sustain that this smoking product belongs to “wow” category.
Pink Camel evoked very positive emotions. “I like them. They're a sweeter taste, and they don't stink like regular cigarettes,” said Angela Rewis, 26, who described herself as a stay-at-home mom. “And I like the pack. It's more for females, instead of carrying around a nasty, ugly pack."
“I enjoy a good cigarette when I'm drinking and hanging out,” said Terry Turner, 29, an insurance adjuster who said she planned to make Camel No. 9 menthols her regular brand. "They're very light, but yet feminine. It's very packaged — like you wouldn't mind showing it to everyone.”
Slogan that accompany ad promotion of Camel Nr. 9 is “Light and luscious”. Surrounded by flowers and placed in pack of pink color are imagine that were placed in famous magazines, as Vogue, Cosmopolitan, Harper's Bazaar, Lucky and others.
As show recent investigations, rate of smoking women grew in recent years. So, let smoke something that is really good and was created special for you.
