Published on July 3, 2008
The R.J. Reynolds Company response to all critics of Camel nr.9 has been found in one of the published materials. First of all, it ought to be mentioned that there are a lot of cigarettes brands of different tobacco companies targeted to women, although they are not so “passionately” discussed as the Camel brand.
After the female variant of Camel cigarettes appearance on tobacco market, critics have been tried to present this smoking product in the worst light. Cressida Lozano, the Vice president of the Camel Brand Marketing at R.J. Reynolds Tobacco Co. offered some details and explanations related to Camel Nr.9.
Cressida explains that there are 20 million female adults who smoke, 19.2 million smoke brands distinct to Camel.
Those women were interviewed and questioned what they like. Basing on responses Camel No. 9 has been created. The company doesn’t encourage to smoke, but just tries to offer the best for those who have this habit.
Cressida says that “it is ridiculous to believe that by simply offering cigarettes in a black-and-fuchsia pack, women who don't smoke will suddenly decide to start. Being a woman, I find this extremely offensive. Do these critics think women are so shallow?”
There are a lot of cigarette brands created special for women that have been presented on tobacco market for ages.
Camel Nr 9 is just another brand in the list of lady-cigarettes. It is not fair that it is so disregarded and critiqued.
Cressida adds, “Does R.J. Reynolds want female smokers to switch to an R.J. Reynolds brand?” the answer is yes.”
“We welcome discussions with any interested parties regarding Camel No. 9 or any of our marketing practices.”
I hope this article casts light on the problem and in the future Camel cigarettes will be more “liberated” to continue their way on road on tobacco market. Don't forget, there are thousands who like this brand and all criticism related to these cigarettes can offend them.
